VintageView
Premium wine storage and display solutions with an extensive product catalog.
Project Overview
VintageView is the originator of label-forward wine racks, offering wall-mounted, floor-to-ceiling, and freestanding wine storage systems. The site needed to showcase an extensive product catalog while serving both trade partners and homeowners. We built a clean, navigable experience that makes finding the right wine storage solution intuitive, with clear product organization and streamlined paths to purchase.
Technical Overview
Built on a WordPress foundation with jquery powering the frontend, styled with bootstrap, and powered by WooCommerce for e-commerce functionality. Performance is excellent with a 1471ms page load time. First contentful paint occurs at 370ms, ensuring users see content quickly.
Functionality
The site includes comprehensive navigation, mobile-responsive menu, site-wide search, shopping cart, product catalog, contact forms, newsletter signup, blog/content management, image galleries, and social media integration for comprehensive functionality.
Integrations
Integrated with Google Analytics and Facebook Pixel for analytics, Mailchimp for marketing automation, reCAPTCHA and Cloudflare Security for security, Google Tag Manager for tag management.
Strategy & Approach
The technical approach prioritizes WordPress for content management. User experience is enhanced through mobile-first responsive design, accessibility compliance, performance optimization. Business objectives are supported through e-commerce capabilities, lead generation tools, content marketing infrastructure, social media integration.
